A plain-English view of how the website is performing, taken straight from Google. Switch the period or refresh any time.
Refresh pulls fresh figures live from Google. Please use it sparingly, each refresh has a small cost and weekly is plenty.
How the site is doingi
These are real visitor numbers, taken straight from Google Analytics. The small arrow on each card shows the change against the period just before it, so you can see at a glance whether something is up or down.Source: Google Analytics API
Winter is the quiet season for day spas, so visitor numbers naturally dip in these months. What matters most right now is holding your Google search position and growing your Google Maps coverage shown below, both of which are strong.
Last 6 weeksi
Visitors and booking steps
One chart is your visitors, the real number of people who came to the site each week. The other is booking steps, the number of people who took an action that shows buying intent: tapping Book Now, calling, opening the gift voucher page or starting the contact form. This is the number that matters most, because it counts people actually moving toward a booking, not just pages viewed. Booking step tracking went live in early June, so the two weeks before that read as not tracked, not zero.Source: Google Analytics API
Visitors per week
Booking steps per week
This year vs last yeari
Last 128 days
This is your daily website traffic over the last 128 days (the solid line) against exactly the same dates one year ago (the dashed line). For a seasonal business like a day spa, comparing the same calendar window year on year is the fair way to read it, because it cancels out the natural summer-high, winter-low swing. Both lines are averaged over 7 days so you see the trend, not the day-to-day spikes.Source: Google Analytics API
Your Google Maps coveragei
Organic results, excludes paid ads
Everyone sees different Google Maps results depending on where they are searching from. Google works within roughly a 6 kilometre zone around the centre of your area, and that zone is what we can influence. The positions here are your organic rankings, not paid ads, measured across that zone. Google's guide on how local ranking works.Source: Google Maps API
How you rank in the Google Maps results across your local catchment (about a 6km area around the spa), where most spa customers search from. These are the organic map results, not paid ads.
Top 34 to 10Below 10Not shownYour spa (ringed)
How you ranki
On Google and on the map
"On the map" is your position in the Google Maps results for that search. "On Google" is which page of the normal Google results your website shows on, measured from a neutral Adelaide search. Google results vary by where someone is and the sites they visit, so your own search will usually look higher than this. For a local service like a spa, the map is what most customers use, which is where you are strongest.Source: Google Maps API and a neutral Adelaide Google search
Where you rank for the searches that matter, on the Google map and on the Google results page. The map is where most local customers look and where you are strongest. Positions vary by where someone searches from and their history, so your own search may look higher.
Site healthi
Scored by Google
These are Google's own scores for your website, out of 100, from its Lighthouse tool. SEO, accessibility and best practices measure how well the site is built. Performance measures raw speed, which we are still improving on the hosting side.Source: Google PageSpeed API