A plain-English view of how the website is performing, taken straight from Google. Switch the period or refresh any time.
Refresh pulls fresh figures live from Google. Please use it sparingly, each refresh has a small cost and weekly is plenty.
How the site is doingi
These are real visitor numbers, taken straight from Google Analytics. The small arrow on each card shows the change against the period just before it, so you can see at a glance whether something is up or down.Source: Google Analytics API
Winter is the quiet season for day spas, so visitor numbers naturally dip in these months. What matters most right now is holding your Google search position and growing your Google Maps coverage shown below, both of which are strong.
Last 6 weeksi
Page views and engagement
One chart is page views, how many pages people looked at each week. The other is your engagement rate, the share of visits where someone actually read or clicked rather than leaving straight away. Page views are seasonally quieter in winter, which is normal for a spa. Engagement holding near 70% means the visits you do get are good quality.Source: Google Analytics API
Page views per week
Engagement rate per week
Your Google Maps coveragei
Organic results, excludes paid ads
Everyone sees different Google Maps results depending on where they are searching from. Google works within roughly a 6 kilometre zone around the centre of your area, and that zone is what we can influence. The positions here are your organic rankings, not paid ads, measured across that zone. Google's guide on how local ranking works.Source: Google Maps API
How you rank in the Google Maps results across your local catchment (about a 6km area around the spa), where most spa customers search from. These are the organic map results, not paid ads.
Top 34 to 10Below 10Not shownYour spa (ringed)
How you ranki
On Google and on the map
"On the map" is your position in the Google Maps results for that search. "On Google" is which page of the normal Google results your website shows on. For a local service like a spa, the map is what most customers use, which is where you are strongest.Source: Google Search Console and Google Maps API
Where you rank for the searches that matter, on the Google map and on the Google results page. The map is where most local customers look and where you are strongest.
Site healthi
Scored by Google
These are Google's own scores for your website, out of 100, from its Lighthouse tool. SEO, accessibility and best practices measure how well the site is built. Performance measures raw speed, which we are still improving on the hosting side.Source: Google PageSpeed API