A plain-English view of how the website is performing, taken straight from Google. Switch the period or refresh any time.
Refresh pulls fresh figures live from Google. Please use it sparingly, each refresh has a small cost and weekly is plenty.
How the site is doing
These are real visitor numbers, taken straight from Google Analytics. The small arrow on each card shows the change against the period just before it, so you can see at a glance whether something is up or down.Source: Google Analytics API
The numbers that matter most right now are your Google search position and Google Maps coverage shown below, plus the booking steps above, all of which are strong.
Last 8 weeks
Visitors and booking steps
One chart is your visitors, the real number of people who came to the site each week. The other is booking steps: the total number of times someone tapped a Book Now button, tapped to call, opened the gift voucher page or started the contact form. In other words, every click that shows real buying intent. This is the number that matters most, because it counts people actually moving toward a booking, not just pages viewed. Booking step tracking went live in early June, so the two weeks before that read as not tracked, not zero.Source: Google Analytics API
Visitors per week
Real people who visited the site
Booking steps per week
Total taps on Book Now, call and enquiry buttons
Your Google Maps coverage
Organic results, excludes paid ads
Google Maps does not give you one single ranking. Everyone sees different results depending on where they are standing when they search.
So we check your position from 25 separate points spread across roughly a 6 kilometre zone around the spa. Each number on the map is where you appear if someone searches from that exact spot. Green means top 3, which is the only part of Maps most people ever look at.
How Google decides local rankings. It weighs three things: how well your listing matches what was typed, how close you are to the person searching, plus how well known your business is. The first two are largely fixed. The third is the one we can move, mainly through Google reviews, regular Google posts, photos and the pages on your website.
Distance is why your map is strongest around Hyde Park then softens further north toward the city. Someone searching from the CBD has closer spas to choose from, so winning there takes more of that third factor. That is exactly what we are building.
The bar chart underneath shows, across the whole area, how often each business holds the number one spot. The positions here are organic results, never paid ads. Google's own guide to local ranking.
Source: Google Maps API
How you rank in the Google Maps results across your local catchment (about a 6km area around the spa), where most spa customers search from. These are the organic map results, not paid ads.
Top 34 to 10Below 10Not shownYour spa (ringed)
How you rank
On Google and on the map
"On the map" is your position in the Google Maps results for that search. "On Google" is which page of the normal Google results your website shows on, measured from a neutral Adelaide search. Google results vary by where someone is and the sites they visit, so your own search will usually look higher than this. For a local service like a spa, the map is what most customers use, which is where you are strongest.Source: Google Maps API and a neutral Adelaide Google search
Where you rank for the searches that matter, on the Google map and on the Google results page. The map is where most local customers look and where you are strongest. Positions vary by where someone searches from and their history, so your own search may look higher.
Site health
Scored by Google
These are Google's own scores for your website, out of 100, from its Lighthouse tool. SEO, accessibility and best practices measure how well the site is built. Performance measures raw speed, which we are still improving on the hosting side.Source: Google PageSpeed API